how does pbn seo work. But, the PBN solution here can work as well. how does pbn seo work

 
 But, the PBN solution here can work as wellhow does pbn seo work  You want to provide high-quality, natural content to your readers, and build high-quality natural links on external publishing websites

On a good PBN you should be looking to spend per domain. Current visitors. Hey there, thanks for your question. 2. $10-$20 a year on hosting. The key to identifying a PBN is the cross-site footprint where much of the technical data on the sites are the same. P in PBN means PRIVATE, not public. The ‘network’ comes from the fact that a PBN is a group of websites. If you’re not familiar with the magic of PBN Links, let me explain. But how exactly do they work? Let’s dive in and explore the inner workings of PBNs. Do PBNs still work in 2021? When it comes to PBN link building, I often get asked whether it still works as an effective SEO strategy. Nevertheless, that is absolutely not the case. How Do PBN’s Work. VIP. The purpose of PBN design is to simplify the process of content creation and publication for individuals and businesses on their PBNs. After all, it takes a while to set up a network as elaborate as a PBN. A private blog network (PBN) is a collection of websites or blogs that are created to build links and improve search engine rankings. And the more quality of the PBN site (High TF,DA),the more trusty for your site. Private Blog Networks or PBNs are a controversial SEO strategy used by many internet marketers to rank websites higher in search engine results. Google does not index low-quality blogs anymore. A private blog network (PBN) is a collection of websites that link to one another often. Controlled by 1 person or SEO agency (Usually). ” The answer requires a bit of explaining, a listing of the pros and cons, and then an understanding of the alternatives. How Do PBNs Work? A PBN works by passing authority, in the form of links, from a number of websites you control, to one or more other websites. Relevancy is key. Neil prefers to keep his knowledge to himself and not publicly broadcast it. g. I get emails all the time about whether Private Blog Networks are still effective. 2. Search titles only By: Search Advanced search…Visual Cues can help you identify most PBNs. In fact, building PBN sites that actually work today requires a substantial investment of time, money, and effort, plus a well-rounded knowledge of SEO. Guest blogging allows your business to build your. PBN Hosting. You can distribute the 500 PBN Links to any number of different clients sites. Normally the websites in a network are owned by the owner of the money website to gain a higher ranking on SERPs and make profits by building backlinks from other websites or blogs in the network. 2. The number of links you will require is directly linked to the niche market you are in, and how competitive it is. How To Use PBN for SEO and Make Money? Start with 20 or more blogs. Executive VIP. The answer is yes, PBNs are still effective even in 2019. Private Blog Network (PBN) links have become a controversial topic in the world of SEO. Pros Of Using PBN Backlinks. Two of those services are. The Green living blog is one of the best privately owned and managed blogs by ClickDo. 3 A PBN Gives You Control Over Anchor Texts 3 What are the Risks of Using a Private Blog Network? 3. The answer is a resounding yes! PBN Link services are incredibly useful in an SEO strategy. How much CF/TF metric contain expired domain should I purchase. Achieving the ideal anchor text distribution can propel you to the top of search engine results pages (SERPs) with fewer links compared to your competitors. Link Building Agencies: SEO agencies or professionals managing multiple client websites can benefit from a large-scale PBN to support their clients’ SEO efforts. I have been interested in rank and rent SEO though. Search engine optimization (SEO) is a vital part of any online business. Buying pbn backlinks and buying PBN reports is the best multi-step backlink method. Not to confuse it with links that you can buy from the marketplace. A PBN is a network of sites that can be manipulated to help other sites rank better organically. Using a private blog network can provide short-term SEO benefits but is generally bad for SEO in the long term. 0 would be too much work for you anyways. #5 – Naturality. But acquiring links is both. Publish high-quality content on all these blogs. PBN is a private network of websites or blogs with different IPs and Domains to create links from each to another to transmit link juice, authority, and improve positioning. As an Atlanta SEO Consultant, PBNs work by linking from high-authority websites to a target website, creating a network of backlinks that signal to search. With Tool G, you can easily create and manage multiple PBNs, track the performance of your backlinks, and analyze the effectiveness of your SEO strategies. PBN Benefits For Marketing Strategy. And PBN links are a common link building strategy that still works today; however, it’s considered to be a black hat SEO method that violates Google’s. search engines rank websites. We’ll also cover other essential topics such as the cost of PBNs, identifying PBN sites, and whether PBN links are still good for SEO. Cons. What Is PBN? A PBN (Private Blog Network) is a group of sites with relevant topics, the pages of which contain PBN links to the same external web resource. Simply give us a domain name and content and we will do the rest. 1. The last option is to hire contractors to do all the work for you. PBN backlinks, or Private Blog Network backlinks, are a type of backlink used in search engine optimization. How Do PBNs Work? A PBN works by passing authority, in the form of links, from a number of websites you control, to one or more other websites. What is a PBN? A private blog network is a set of websites that build links back to a target website. Therefore, you cannot apply a single specified concept to any group of sites or blogs. PBN sites are often built using expired domains that. PBN SEO meaning, A private blog network (PBN) makes use of a network of websites to increase the authority of a specific or centralThis gave birth to the PBN’s (Private Blog Networks). These sites are usually created and maintained by the same person or group and hosted on separate domains. A Private Blog Network, or PBN, is a network of websites used for link building to increase the rankings of your money sites in SERPS. If you want to learn more about pbn and how it can help you rank higher in Google, please. How Does PBN Website Builders Work. It involves finding and purchasing domains, setting up websites, creating content, and managing the network. Now I have over 35 PBN sites 4 affiliate sites, and 1 local client. Use our all-in-one platform to build, host and post to your private blog network from one simple app. Depends on the niche and market competition. At its most basic, SEO is the process of getting your website to rank as high as possible on Google when someone searches for [content marketing] (or whatever it is you sell, promote, or talk about). How much traffic is enough? Aim for at least. ️ You can create links at scale. It violates search engine guidelines by manipulating search results through deceptive practices. Once you have a good understanding of the fundamentals, you can begin implementing SEO strategies on your. Selling PBN links is a great way to boost SEO rankings quickly. You can buy PBN links if you need a quick boost for your SEO work however best is to build your own blogs and scale the blogs and make more out the blogs. Do Private Blog Networks Work? Private blog networks still. Partnerships. And the algorithms are getting smarter at sniffing them out. However, many SEO specialists alsoCheck WHOIS database for the contact information for the owner of the sites. Get expert tips on identifying and avoiding them for sustainable SEO success. Are PBN links safe to use for SEO? While PBN links can be effective for SEO, they come with certain risks. PBN stands for Private blog network which used to boost rankings, basically they are network of websites owned by the same entity to drop your links in each of them to boost yourPBN SEO is a hugely technical aspect of hosting that tends to cover the tracks of private blog networks from Google Algorithms and giving the PBNs a boost. Always remember that backlinks are very important in SEO and in order to rank well for your keywords, you should always use the social media sites for link building. Private blog networks (PBNs) are made up of websites that are owned and operated by an individual or company and used to build backlinks for other websites. 0. PBN is a Private Blog Network that has a number of websites owned by a single person or a company for backlink purposes. A business could lose money in the long run if it does not have a solid SEO plan in place. PBNs have gained significant popularity in recent years due to their effectiveness in boosting search engine. PBNs are great for SEO (search engine optimization) as they help boost your website’s rankings in the search. I don't even create social accounts for my small niche sites because there is absolutely no benefit in having social accounts unless. Each PBN has a unique identifier called the PBN ID. You need to spend additional time and money to build PBNs. Many freelancer PBN SEO links are cheap, 200-word content articles full of links and keyword stuffing which won’t establish topical relevance, plus it’s going to make Google think you’re buying spam links (because, with low-quality service like those, it’s practically the same thing). PBN Builder Kings ensures that you get PBNs that offer superior performance. Since the ownership is masked they can create links to your site and they appear to search engines as organic, natural links even. ”. ️ If you own the PBN, the links are free. New posts Latest activity. Its an age old fact, that any 301 will reduce the power of your backlinks by 10/20%! Why would you spend all that time on money on a PBN domain, only to have its power reduced by your PBN hosting provider!What Are PBN Backlinks? PBN (private blog network) backlinks are links built from a network of connected websites and blogs. Relevant Image + Category +tags. The domains used for this are sites that were once real sites. It also depends on. May 25, 2023 #13 SirLouen Jr. Building links is an effective SEO strategy, and the proper links may boost your ranks and organic visibility. Does using PBN Link services useful in SEO strategy. I would highly recommend that you BUILD REAL SITES that GIVE HIGH VALUE to users. Social accounts are completely needless for PBN blogs/sites. PBN Web Hosting is all about creating multiple high-quality sites that link back to the main site. A PBN is a network of websites that are owned by the same person or group of people and are used to create backlinks to other websites. ago. As shown below when we look at do PBNs work it is clear PBN links are still effective in 2020, however, are you wanting to optimize for short term success or long term success. A PBN consists of a set of domains that are usually owned by a single entity or a company. CONS: - lowering power / link juice because of increasing OBL with each link. 0 is “more granular”. You will have to decide how many PBN links you will need to rank high on a search engine results page (SERP). io Elif Sema, Wordapp. The. Tool G is a comprehensive PBN backlinks software that offers a wide range of features to help you manage and optimize your private blog network. Here is a summary of them. You can do this by reading up on SEO topics and checking it's services, attending webinars and seminars, and taking online courses. Plain and simple. If you are involved in the field of search engine optimization (SEO), you have probably come across the term PBN or Private Blog Network. Key advice would be to build only a few PBN sites and cater to them. . From the sounds of it building a PBN/web 2. Writing meta descriptions to improve visibility on a search engine results page and improve relevance. How does PBN work for SEO? It is important to understand how PBNs work. This becomes a very personal decision for you based on your timeline, aggressiveness and overall appetite for risk. Ensuring that his SEO secrets are not attracting negative attention. However, if you are willing to put in the work, a pbn can be a very powerful tool that can help you rank higher in Google and get more traffic to your website. If you already have a. PBN stands for Private Blog Network and is a network of websites used to build links back to your main website. Home. Do Private Blog Networks (PBN’s) still work in 2022? Fear not. So don't take this post as the be-all-end-all of ranking or IM in general. Accordingly, your SEO “Spidey sense” might tingle when reading a description of how PBNs work. SEO is a set of practices designed to improve the appearance, positioning, and usefulness of multiple types of content in the organic search results. 2) Disavow the links using Google’s disavow tool. With PBNs as the go-to link building tactic for gray hat SEOs, because its neither black hat nor white hat tactics, but are they worth building from an ROI (Return on Investment) perspective. I learned PBN SEO techniques and how to build a private blog network back in 2014 when I was doing local SEO consulting for my clients. We all understand the role that links. Now divide that by 2-4 years. Understanding PBN Backlinks. The SEO niche is highly competitive, and competitors do not mind finding a network to tell Google about it and. But the question is: Are they worth. PBN is a system of websites created by a company to build quality backlinks or inbound links to a certain site. A private blog network (PBN) utilizes a network of websites to build links to and influence the authority of a particular or central website. What is the risk of using a PBN for SEO? Since private blog networks are considered unethical practices, there is a greater risk involved in setting up the network. Private blog networks can improve your search engine rankings and site authority. ltd. The greatest risk of. They also allow you to control the anchor text used when linking back to. How do PBN’s work? The basic principle of PBNs is that the quality and quantity of backlinks with search engine ranking criteria for websites. Don’t just build one link and then say, “PBNs don’t work!”. For this keyword 1. I think this has two benefits: 1. g the website you want to rank. Nevertheless, lightning-fast success doesn't last long, because. One of the most effective ways to build white hat backlinks is to find guest blogging opportunities. No products in the cart. Full advice from us on any backlink or seo matter as needed. These websites help create backlinks to one central website. casino. 6. What is a PBN and how does it work? A PBN (Private Blog Network) is a group of websites used to build backlinks to a target website with the goal of improving its search engine ranking. They will have real traffic and look like real websites. These links help build up the primary website with a view to boosting its presence in search engines. First, we tell you what a PBN link is, why they are important, how they work and finally, how you can use them successfully online. ️ PBNs are an easy way to generate backlinks to your website. Hypothetically, if a private site owner or SEO company can pull off a PBN, they can drastically improve their ranking through backlinks from established websites. 1. This can be a 300-500 word blog post. 81. In many cases, these organizations own countless high-quality domains. The blogs and sites that establish a PBN network don’t necessarily have to be related, but they must be healthy and safe to avoid getting penalized by Google. How does PBN work? PBN works by creating a network of websites that have strong authority and. And a trusted. A PBN consists of a set of domains that are usually owned by a single entity or a company. Getting good backlinks becomes more expensive every year, and the number of links needed for SEO promotion of a website in Google TOP-3 increases every month. Website setup: a theme, plugins, design, etc. Currently, Manuela Willbold manages the blog and does content publishing. It involves finding and purchasing domains, setting up websites, creating content, and managing the network. A Private Blog Network (PBN) is a collection of websites owned by one person. expired domains - it saves you the time of growing a new PBN blog but it's risky. Step #4: Prospect Leads For Link Building. PBN Hosting. Jorn Elferink, Wordapp. 1. The idea is. But acquiring links is both expensive and time-consuming, so many marketers have chosen to build their own websites that they can then link to their other websites from. Link Detox Pro is an incredibly useful tool for digital marketers. 3- Risk of penalties by Google. At its core, SEO is the process of making your site rank as highly as possible in Google when someone types in [burrito blanket] (or whatever it is you sell, promote, or talk about). Although the primary focus of this article is on utilizing link building to improve your PBN’s performance by using. ️ You can choose the optimal anchor text to use. A PBN is a group of websites used to build links to your money site(s) for the purpose of ranking higher in search engine results pages (SERPs) PBNs are made up of expired domains that have existing backlinks pbn from high authority websites. You have more chance to touch page 1. Nevertheless, that is absolutely not the case. At a PBN cost of $370, you’ll need $11,100 – $14,800. Positioning your. Using PBNs is seen as an attempt to manipulate the algorithm. Next-Gen PBN Building Service. There is not! Its just an SEO method that works very well. can you please share with us your experience with Google Sandbox or ranking waiting period after May everyone is talking about right now. Is PBN web hosting considered a black hat SEO technique? Yes, PBN web hosting is generally considered a black hat SEO technique. A legit website is a collection of high-quality web pages developed. These websites are typically owned by one individual or company and. Keyword research tools such as Ubersuggest and Keywords Everywhere can help you identify the best keywords to target in your content, allowing you to create more effective content that will attract links. Many people think that Google's algorithm is too intelligent and advanced for tactics like PBN to work and bring any SEO value. PBNs are frequently used by SEOs who want to be in “complete control” of their link-building operations. PBN hosting is also called private blog hosting. Building a PBN is a time-consuming process, but so are all other link building tactics. These satellites are designed to look like legitimate websites with content and visuals. While building traditional links can take time and effort, a PBN lets you get these results quickly without much hassle. As there is no glory in publicly broadcasting to search engines 'how to do it' or 'how you did it'. 0 above even an average PBN domain is a terrible call, especially if you spend $30 per piece. Make An Enquiry. dscurlock Prominent Member. Combined with a solid on-page SEO strategy, “regular” backlinks and strong technical SEO a PBN Network is a very strong asset in building your search visibility. A PBN works by passing authority, in the form of links, from a number of websites you control, to one or more other websites. PBN hosting on the best cloud hosting providers. " They are closely related to link building and SEO. . A private Blog Network is made up of a bunch of domains that have many good quality backlinks in them. This tool helps you quickly and accurately analyze your website’s backlink profile and determine which links are potentially damaging to your SEO campaign. Friendly expert support. ️ You can create links at scale. You can get caught and be penalized by Google: This means that all the time, hard work, energy, and money you have put into your website can go to waste. These blogs can run from autoblog-style low quality drivel to high-quality, high PageRank sites with valuable content. The more history in the way of backlinks the domain had, the better it was. We all understand the role that links play in the algorithms of search engines. Step #2: Click “Content Ideas” in the Left Sidebar. Search engines discover new content by sending out search engine spiders, or crawlers, to find it. Then, they start creating content on those sites while linking to their main website. These websites are used to build backlinks and improve the search engine rankings of other websites. These backlinks are strategically placed within the. How to not get caught, there is not a once size fits all thing for that but, read the above about footprints and frequency of posting and you should be able to get an idea. In fact, it can be a very effective way to improve your SEO efforts. The safest solution for your PBN since 2014. Old PBN networks were on the same IP, shared servers, had the same WHOIS information, or even used the same content across sites. Benefits of PBN SEO. It is considered private as these clusters of domains are built not to be seen by the public, but rather, are built not to surface in the search engine results page, thus, making an under-the-radar link network for the. Green Living Blog. They are. Generally, a backlink is a link that will be generated from another. How does PBN work for SEO? How Do PBNs Work? A PBN works by passing authority, in the form of links, from a number of websites you control, to one or more other websites. The SEO community now regards it as a black hat technique that you should avoid like the plague. PBNs might be effective in some niches but not in every. . But if you are working with an outside agency, catching black hat link building isn’t always easy. If a PBN is built correctly, you can essentially DOMINATE any search term in Google but if done wrong, it will have the exact opposite effect. PROS: - decent power / juice if you keep OBL (outbound link count) below 20 (ideally below 10) - anchor text diversity. Blueskyforjulie • 1 mo. Simply give us a domain name and content and we will do the rest. Menuquestion is: to remains undetects from google and hide that ass biting footprint. Optimizing headings with keywords and relevant descriptions. At the same time, old competitors were getting just a few links a month for 3-10 years, and you need to promote your site in 6-12 months. What is pbn? PBN is an acronym for private blog network. You can do this by reading up on SEO topics and checking it's services, attending webinars and seminars, and taking online courses. I have been using expired domains since the year 2014 for my SEO services work and I used private blogs build using expired domains to rank #1 for SEO Consultant London till the year. 5. PBN stands for Private Blog Network. Using these blog networks is often considered the best and the most cost effective way to create juice from links to your websites and increase your ranking. Writing quality content for your PBN is not only essential for SEO purposes but also for ensuring that your PBN looks natural and does not have any footprints. Private blog networks are an effective way of building backlinks. Once traffic increases, new PBN’s can be created at any point in time. You have to closely analyze a domain before buying it, it's going to be hard to find for free a very good domain that's available for registration as 99% of them are bought by other companies and sold at auctions (~$100 for a decent domain, and the sky is the limit for. Other white hat link building strategies, such as. In this article, we will discuss what is pbn , pbn reporting and the difference between PBN and PDN . Many, many other people also do PBN SEO, there are PBN DA 60, DR 60 but I only with 1 pbn DR 40, DA 20 is also stronger than dozens of their pbn web! Note: It is simply that my web is extremely natural, is the web of a true and growing business company. 2,642. Search engine optimization (SEO) is the process of optimizing your website to improve its visibility on search engines. In terms of quality, you don't need a. Spread your hosting over multiple providers. First, we tell you what a PBN link is, why they are important, how they work and finally, how you can use them successfully online. A PBN is a network of websites used to build links (and therefore pass authority) to a single website for the purpose of manipulating search engine rankings. Generally, a backlink is a link that will be generated from another website to your. Learn more about this strategy and see how you can make it your own. So, no SEO power can be passed on to a linking money website. This can be time-consuming, but it’s often effective. A robots. brought to you by Kosch’s Marketing LLC, we will delve into the intricacies of PBNs and explain how they work to boost online presence and. While PBN's can be effective for SEO, we always advise against them. Boost your websites rankings today!how does pbn work for seo? A private blog network (PBN) is a network of websites created solely to link out to another website and improve its organic search visibility. The idea is the “feeder” sites will pass link equity back to the main site, which will boost its authority and, thus, its ranking power. $50-$300 on a good expired domain. The fact of the matter is PBNs work great to boost the SEO of websites that use them. Step 1: Crawling. How does PBN work for SEO? How Do PBNs Work? SEO stands for search engine optimization. And choosing web 2. In theory, PBN links create a degree of authority for the primary website. Those are the actions of idiotic people and Neil is most certainly not one of them!Learn the ins and outs of the private blog network, a time-saving shortcut for acquiring numerous high-quality PBN backlinks without having to do the time-consuming processes often associated with link building manually. So don’t work on how to build PBN. A PBN can give a temporary boost in SEO due to the authority of used domains. website, you will need to create backlinks. 145. But what is a PBN, and why is it a hot topic in the world of SEO? In this blog post, we’ll dive into the world of PBNs — what they are, how they work, and. Firstly, it can be the one where you choose a dropped domain from expired domain. how does pbn work for seo? A private blog network (PBN) is a network of websites created solely to link out to another website and improve its organic search visibility. For implementing it, they have to find all of the SEO best practices. Safe, white-hat approach. , buying expired domains, dedicated hosting, private Whois, etc. Imagine a Private Blog Network as your special ticket to a world of. PBN, or Private Blog Network, is a group of diversified sites created to promote the main project site. They are networks of websites used to build links to a single website,The short answer is yes, but creating and maintaining an effective PBN requires more work than it did previously. All our sites have unique designs and content, including Online Casino Affiliate Website , Affiliate iGaming Sites Development and SEO Service for Poker Room. When it comes to SEO, outsourcing can be a great option for businesses that don’t have the time or resources to do it themselves. What is a PBN and how does it work? A PBN (Private Blog Network) is a group of websites used to build backlinks to a target website with the goal of improving its search engine ranking. SEO involves a variety of techniques, such as keyword research, content optimization, link building, and more. The ‘network’ comes from the fact that a PBN is a group of websites. With PBN WebEditor, you can quickly create new pages, add content, and customize your site’s look and feel. It takes time and effort for your. If you are really unlucky Google will penalize your website. While it can be an effective way to increase visibility, it’s not a surefire solution. It’s a flexible solution designed to meet your short-term SEO goals. That’s the dream of most SEO experts, after all. All ranking with just a handful of PBN links from some sites that don’t even look real but have a super high authority score. Therefore, link building is the most effective and important off page SEO strategy if you want your website to rank well in search engines. How does PBN work for SEO? A PBN works by passing authority, in the form of links, from a number of websites you control, to one or more other websites. against Google. But acquiring links is both expensive and time-consuming, so many marketers have chosen to build their own websites that they can then link to their other websites from. How much domain should I get so it will good for it. They also afford you the ability to scale both client and affiliate businesses. So if you want to go ahead with black hat SEO, you might opt for tactics like building a private blog network (PBN). Conclusion. Are you looking for creative and legitimate SEO strategies to get your website ranking higher in search engine results pages (SERPs)? In this article, we'll discuss whether or not beginners should use private blog networks as part of their SEO strategy and provide tips on how they can safely make use of this tactic. While PBN sites are frequently referred to as being part of a network, the aim is for them to. There are three ways to look into what we have just discussed. There are three ways to look into what we have just discussed. Private blog networks (PBNs), primarily are to hyperlink from each site to a single main domain, which target is the money pages with product and services. PBN is a private network of websites or blogs with different IPs and Domains to create links from each to another to transmit link juice, authority, and improve positioning. The blogs and sites that establish a PBN network don’t necessarily have to be related, but they must be healthy and safe to avoid getting penalized by Google. So we are certain that a PBN is still one of the best assets you can have, and their popularity is still growing. 4. Link Detox Pro. A private blogging network (PBN) can be a site or a group of sites (domains) that are used to rank your site higher in search engines. We recommend that you don’t increase the PBN backlink rate above 20 percent so that Google doesn’t penalize your website. This has helped them create high-quality products that stand out from the competition. It also helps search engines discover and index content, and distribute authority throughout your website. So I am a 18 y. . 1. SEO practitioners optimize websites, web pages and content for the purposes of ranking higher in search engines, like Google. io to connect your Digital Ocean / Vultr and Linode droplets. A PBN building service is a great way to improve your search engine rankings, even on a limited budget. Fact Checked by Nathan Gotch May 1, 2023 Private blog networks (PBNs) are the go-to link building tactic for grey hat SEOs. Get links for these websites, maintain them, and increase their traffic. The primary purpose of a PBN is to manipulate search engine rankings by building a network of backlinks pointing to a target website. Many believe because Google’s stance on PBNs is that they are unethical, automatically translates to them being ineffective. How does PBN work? PBN works by creating a network of websites that have strong authority and. PBNs For SEO Agencies; PBN Website Examples; Private Blog Networks; Blog. The Best PBN services are given Below: 1. It. But my aim is to earn money from them. For PBN’s links to have any sort of effect, they themselves need to have some kind of link profile and authority. PBN backlinks are usually created through content marketing, guest blogging, or link-building campaigns. The blogs you build are your virtual real estate. PBN Blog; Backlink Building; PBN Information; PBN SEO; WordPress Websites; Contact Us; Treatment Enquiries. These link networks are made up of low-quality links that are used to skew search engine results. I get emails all the time about whether Private Blog Networks are still effective. Step #3: Analyze the Results. What's new. Appropriate internal linking: linking from your site’s content to other relevant pages on your website helps search engines understand your website’s structure, and the relationship between its pages.